Organic Movement.

Re-design • Development • 2020

The Quest

Organic Movement is a personal brand website for a movement & fitness coach based in Berlin. The client was looking to revamp their website, to rebrand the overall aesthetic & improve it’s functionality.

The existing website for Organic Movement was a single-page site, that contained the basic elements of what the client wanted. However it did not meet all of the clients desires & requirements, either functionally or aesthetically.

A place to build the clients personal brand, post regular class & event information, to provide updates to the clients existing clientele and to attract new people.

The Adventurers Guild has posted an urgent call for heroes to save a nearby town that is under siege!

Analysis

During our consultation call, we clarified exactly what Organic Movement’s goals were, what needs were not being met and the purpose of the website. This made it simple to identify what I could do to ensure Organic Movement could achieve those goals and meet those needs.
Research commenced to find the best magic items and party members to take on this quest.

Plan of Action

With a clear set of requirements and a benchmark for functional & aesthetic success, I planned a new structure for Organic Movement. First, a sitemap of the navigation and for each page a wireframe of how it would be laid out.

Next, a font & colour scheme to fit Organic Movement’s branding; one that fits the message the client wanted to represent & that would appeal to their target market.
Suitably equipped, tactics & plans were devised on how to defeat the Ogre warband.

Work begins

With the proposal agreed & contract signed, work began. The client gave me access to the server their website was hosted upon, as well as the website itself.

Initial back-ups were made, updates performed, security checks put in place and existing bloatware removed.
Our eager band of adventurers set out to save the town.

☝️  Organic Movement’s previous single-page site.

Quest Completion!

Two rounds of work later and Organic Movement was transformed. From a single-page site to a multi-page site with a clear separation of content making it easy to navigate.

The look & style of the content was totally revamped, making it reflect a more open feeling that matches the Organic Movement community; while still retaining a professional edge.

Using plugins & custom coding, Organic Movement’s functionality & aesthetic was elevated to reach their goals.
Now it has:

  • A welcoming home page, benefitting from clear naviagtion.
  • Easy to understand breakdown of classes & private coaching available:
    • Pricing
    • Social proof & testimonials
    • FAQ
  • Future functionality to accommodate online courses.
  • Multi-language support.

Victorious, if somewhat bruised the valiant adventurers overcame all obstacles to turn back the Ogre warband & save the town in peril.

☝️  Organic Movement’s revamped homepage.
Position
  • Web Designer
Org
  • Freelance Project
Year
  • 2020
Work
  • Website re-design
  • Front-end development
  • WordPress website
  • Multi-language website
  • Online classes
  • Email service provider integration

Process

Good design is a journey of understanding.
My aim is to create a website that helps you to reach your goals & provide real measurable value.

Each project begins by learning as much as I can about your needs & business, in order to get a crystal clear picture of issues your users may be facing and an insight into how to ensure your site performs.

I want to identify your goals, along with where your needs are not being met. This allows me to help to get you where you want to be.

Using this research as a solid foundation, we can move fowards, confident that the site we build together will give you the results you’re hoping for.

Attention to detail is key, which I combine with a results-driven approach when designing my client’s websites.

Bringing an understanding of good design principles, I ensure your website not only looks good, it’s also a pleasure to use – helping it to outperform your competitors.

I prioritise performance & stability in every website that I build as a freelance web designer, as I know how important it is to you that it functions as well as it looks!

Want to have control of your own content? No problem, I primarily work with WordPress; providing clients with a simple & intuitive way to manage your website.

Taking care of your investment is super important! I offer a range of flexible website maintenance packages solely designed to ensure your new website is secure & backed up.

If you’re thinking of making iterative updates to your site and improving it over time, you’ll definitely want this.

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