How to choose a business name

Before starting to freelance, I got a little caught up with the details of how to start one. Beyond the initial logistics, it was the simple things that took me the longest to decide on.

  • What should I call it? How to choose a business name?
  • What would the logo be?
  • Should I use a personal brand, or position myself as a small agency?

I spent a lot of time searching online for various strategies, and tips.

I started out by brainstorming a few ideas and trying out various plays on words. Web Design. Web Development. World Wide Web… That sort of direction led me to remember a phrase from my childhood, one that I couldn’t get out of my head – “A Wild pokemon appears!” 😄

I imagined one of them poking their head out from behind some grass at the top of my website. ⁠

⁠So, I decided to run with it, leading to Wild Website Design, or simply WildDesign.⁠

It’s easy to overthink this, and procrastinate, waiting for the perfect decision, one that aligns with your brand, what you deliver, has a domain available etc… But done is better than perfect. And you can always change it later.

⁠It’s important to be true to yourself and follow a gut instinct. At the end of the day, it’s your business, so why not have a name that you enjoy, right? 😉⁠

In my next post, I discuss how I got my logo. Check it out here.

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