Before starting to freelance, I got a little caught up with the details of how to start one. Beyond the initial logistics, it was the simple things that took me the longest to decide on.
- What should I call it? How to choose a business name?
- What would the logo be?
- Should I use a personal brand, or position myself as a small agency?
I spent a lot of time searching online for various strategies, and tips.
I started out by brainstorming a few ideas and trying out various plays on words. Web Design. Web Development. World Wide Web… That sort of direction led me to remember a phrase from my childhood, one that I couldn’t get out of my head – “A Wild pokemon appears!” 😄
I imagined one of them poking their head out from behind some grass at the top of my website.
So, I decided to run with it, leading to Wild Website Design, or simply WildDesign.
It’s easy to overthink this, and procrastinate, waiting for the perfect decision, one that aligns with your brand, what you deliver, has a domain available etc… But done is better than perfect. And you can always change it later.
It’s important to be true to yourself and follow a gut instinct. At the end of the day, it’s your business, so why not have a name that you enjoy, right? 😉
In my next post, I discuss how I got my logo. Check it out here.