Organic Movement.
Re-design • Development • 2020
The Quest
Organic Movement is a personal brand website for a movement & fitness coach based in Berlin. The client was looking to revamp their website, to rebrand the overall aesthetic & improve it’s functionality.
The existing website for Organic Movement was a single-page site, that contained the basic elements of what the client wanted. However it did not meet all of the clients desires & requirements, either functionally or aesthetically.
A place to build the clients personal brand, post regular class & event information, to provide updates to the clients existing clientele and to attract new people.
The Adventurers Guild has posted an urgent call for heroes to save a nearby town that is under siege!
Analysis
During our consultation call, we clarified exactly what Organic
Movement’s goals were, what needs were not being met and the purpose of
the website. This made it simple to identify what I could do to ensure
Organic Movement could achieve those goals and meet those needs.
Research commenced to find the best magic items and party members to
take on this quest.
Plan of Action
With a clear set of requirements and a benchmark for functional & aesthetic success, I planned a new structure for Organic Movement. First, a sitemap of the navigation and for each page a wireframe of how it would be laid out.
Next, a font & colour scheme to fit Organic Movement’s branding; one
that fits the message the client wanted to represent & that would appeal
to their target market.
Suitably equipped, tactics & plans were devised on how to defeat the
Ogre warband.
Work begins
With the proposal agreed & contract signed, work began. The client gave me access to the server their website was hosted upon, as well as the website itself.
Initial back-ups were made, updates performed, security checks put in
place and existing bloatware removed.
Our eager band of adventurers set out to save the town.
Quest Completion!
Two rounds of work later and Organic Movement was transformed. From a single-page site to a multi-page site with a clear separation of content making it easy to navigate.
The look & style of the content was totally revamped, making it reflect a more open feeling that matches the Organic Movement community; while still retaining a professional edge.
Using plugins & custom coding, Organic Movement’s functionality &
aesthetic was elevated to reach their goals.
Now it has:
- A welcoming home page, benefitting from clear naviagtion.
- Easy to understand breakdown of classes & private coaching available:
- Pricing
- Social proof & testimonials
- FAQ
- Future functionality to accommodate online courses.
- Multi-language support.
Victorious, if somewhat bruised the valiant adventurers overcame all obstacles to turn back the Ogre warband & save the town in peril.
Position
- Web Designer
Org
- Freelance Project
Year
- 2020
Work
- Website re-design
- Front-end development
- WordPress website
- Multi-language website
- Online classes
- Email service provider integration
Visit the Website
Organic MovementProcess
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